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Since 1972, The Marketing Workshop, Inc., has been offering high-level research design and interpretative skills resulting in actionable, strategic recommendations. We can provide a completely customized research process or you can choose from any number of research products we have developed.
Here is a partial listing of specific solutions geared around the most common research needs. Contact us today at 770-449-6767 for a discussion of your needs and objectives.
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Research Services
Advertising Effectiveness Research
Attitude & Usage Surveys
Brand Equity Research
Communications Strategy/Research
Concept Testing
Conversion Studies
Copy Testing
Customer Profiling
Customer Satisfaction
Focus Groups & IDIs
Image Studies
Intellectual Property Research
Litigation Research
Market Segmentation Studies
Name/Label/Packaging Testing
New Product Testing
Political Polling/Public Opinion
Positioning Research
Pricing Research
Strategic Marketing
Taste Tests
Tracking Studies
Usability Tests
Volumetrics
Website Development & Evaluation
Web Surveys |
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Advanced Analytics
Cluster Analysis
Conjoint Analysis
Correspondence Analysis
Derived Importance
Discriminant Analysis
Factor Analysis
Latent Class Segmentation
Max-Diff
Multivariate Analysis of Variance
Regression Analysis
Perceptual Mapping
Price Sensitivity
Prime Prospect Analysis
Turf Analysis
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Analytics & Solutions
