The Marketing Workshop, Inc. (MWI) was founded in 1972 by Jim Nelems, who had spent several years at a major advertising agency and a major consumer packaged goods firm.  MWI grew from an initial six hundred square foot facility into one of the largest research firms in the country, yet MWI maintains the look and feel of a small research firm providing detailed attention to all clients, regardless of size.

In 1980, MWI established Compass Marketing Research (CMR).  CMR is a data collection agency that handles telephone and qualitative projects.

MWI and CMR are located in our own 25,000 square foot custom designed building located on Da Vinci Court, in the Norcross suburb of Atlanta.

In summary we,

• Are a full-service marketing research and strategy firm.

• Have a skill set that offers high-level research design and interpretative skills resulting in actionable, strategic recommendations. 

• Offer a full array of techniques and methodologies.

• Are among the world’s top research firms.

• Provide unusually strong analytical contribution.

• Have a reputation for top-caliber professional marketing research and superior client service.

The Marketing Workshop, Inc., is a full-service research firm. We specialize in planning marketing strategies, extensive research studies, product development, and the evaluation of customer service and satisfaction.

• Our mission is to help our partners better understand their
  customers, prospects, competition and opportunities.
• We are here to solve problems.

Businesses come to us with various difficulties; we listen to their concerns and work to understand their customer needs, wants, desires, habits, opinions and criticisms. We work with people every day in markets throughout North America and maintain contact on the front lines of business.

We collaborate with every client in partnership in order to come up with an appropriate mix of research methods to improve how they do business.

The Marketing Workshop, Inc. helps clients:

1. Bring the voice of the customer into the boardroom
2. Help study the competitive landscape of a given industry
3. Implement strategic planning – by taking valuable information and turning it into ideas, we help various businesses operate as efficiently as possible

We have been in business since 1972, working to help our clients obtain a better understanding of their customers, prospects, competition and opportunities through primary marketing research programs.

We help our clients answer important questions such as:
"Who are our customers and best prospects?"
"What do our customers and prospects need/want?"
"How are we doing?"
"How can we get better?"

We believe that knowledge
without understanding is useless information.
Our goal is to present findings in easily understood formats.