The Marketing Workshop Inc. (MWI) a national marketing research firm headquartered in Atlanta announced today that it has named Sentiment360, also based in Atlanta, as its preferred social media listening provider.
In making the announcement, George Murphy, Chief Marketing Officer of MWI, said that Sentiment360 was selected because “they bring a unique skill set and resources that combine both traditional machine listening with human analysis to provide dramatically improved marketing intelligence and insight for our clients.”
Scott Marticke, Chief Operating Officer of Sentiment360 added, “We see the partnership between The Marketing Workshop Inc. and Sentiment360 as a 'win-win' for both companies. Accurate monitoring and understanding of online conversations are a critical part of research. The insights revealed can be fundamentally game changing. Yet you can’t look at online conversations in a vacuum. Traditional research is still essential to validate the degree online chatter is influencing the vast majority who are exposed to the messages but choose not to participate in the conversation.”
About The Marketing Workshop Inc.
(MWI)Founded in 1972 by Jim Nelems, MWI is a full service research consultancy. MWI provides custom qualitative and quantitative solutions for clients across B2C, B2B, governmental, education, association and not for profit sectors.
For further information visit: Social Media
About Sentiment360
Sentiment360 is a global social media listening and analytics company that scans the internet for conversations, articles, videos, developing issues and trends for clients. With the use of qualified research analysts, Sentiment360 provides accurate and affordable reporting not available from machine-only competitors. Sentiment360 was founded in 2010.
For further information visit: Sentiment 360
April 30, 2010
