Culinary Research Center
The Marketing Workshop provides consumer-led menu and product development services with a full-service food and beverage research consultancy and facility with fully equipped commercial and residential-style test kitchens. The broad range of services includes support in the areas of product development, marketing, positioning, design and packaging. Capabilities extend across both Qualitative and Quantitative methodologies: Focus Groups, CLTs, Internet, Ethnography and Intercept research studies.
- A kitchen facility that is fully equipped and immediately adjacent to our focus group and taste test rooms. You can easily bring in any specialty equipment that you need. Your products can be presented to your consumers as you fully intend without any compromise of field conditions.
- Professional food and marketing specialists who offer a variety of food development services and insights representing a rare combination of Research Specialists, R&D Chefs, Food Scientists and Menu Marketing product developers, all with extensive industry experience.
Just need a great facility to conduct your food or beverage study – field services only?
We’re happy to provide comprehensive or component services according to your needs. It’s not all or nothing. We’ll host your study providing recruiting, staffing and facility only if that’s all you need. Our costs are competitive in these areas, our proficiencies are first rate, and our hospitality is gold standard.
Our team possesses a strong philosophy for and has excellent capabilities with consumer-led product and marketing protocol development. Understanding that your system is unique, we’ll work with you to create a custom protocol that provides you with an effective and efficient program.
The benefits of a cohesive approach to development are huge in the way of time and cost. We’ve created a super efficient process for prototype development that occurs along side marketing communications development. The product and the message are developed together in a matter of days instead of months. What a concept!
Going to market with a re-formulated product that is not perceived to be “as good” by the consumer can cost plenty in lost revenues and lost market share. We have developed a simple and effective process for validating your product re-formulations that we can customize for your needs.
The Culinary Innovation Center
Home to the finest R&D food centers in the Southeast and ranked among the top facilities of its kind across the country. Our location is in the epicenter of a broad demographic mix supporting most any target consumer need for your consumer research projects. Our facility offers extensive test kitchen facilities along with qualitative and quantitative consumer research suites. Our configuration allows us to efficiently conduct a variety of innovative research techniques with low to high complexity that may need diverse cooking or staging platforms.Three Separate Kitchens:
The Restaurant-style Kitchen This kitchen accommodates a wide range of food service cooking platforms according to project need. We also typically develop our food prototypes and conduct client food presentations out of this kitchen.
The Manufacturing Kitchen Spacious and versatile regarding configuration options for a variety of pilot plant setups and applications, this kitchen is also often used for staging projects.
The Residential-style Kitchen This kitchen is used for development and testing of retail packaged goods when residential-style cooking equipment is needed.
