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Home Analytics & Solutions Pricing Studies

Pricing Studies

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MWI’s analytics has extensive experience in a wide range of respected analytic pricing techniques. Whether you are looking to understand how to price a product/service under development, fully developed and ready to hit the marketplace, or at the peak or end of its product lifecycle, MWI can employ the most appropriate pricing technique and help you understand pricing levels, either at an overall level, or stratified by market segments.  

 

MWI has conducted numerous pricing analyses that are derived from Choice-based Conjoint utility data. Within this framework, price can be one of numerous product attributes included in a conjoint exercise, or, can be traded off solely against brand preference, in which case a Brand-Price Sensitivity analysis could be conducted.   

 

MWI has also featured the Van Westendorp pricing model in much of our research, with graphic depictions of equilibrium prices. Analysis results are based on respondents’ providing the specific price levels at which they feel the product/service is too cheap/cheap/expensive/too expensive.   

 

Other pricing techniques we have firsthand experience with include:  
·         Stated Willingness to pay
·         Monadic (with & without competitors)
·         Gabor Granger
·         Martin Rayner Interpolation  
 To learn more about MWI’S Pricing Research capabilities, click here for more information.