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Focus Groups

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Focus

The Focus group is an exploratory research method used to help companies gain a deeper understanding of their customers' and prospects' perceptions, feelings, motivations and desires.   

 

Focus groups are a well-respected means of gathering in-depth, qualitative information such as opinions and attitudes.   

 

Focus groups bring people together for a round table discussion lasting from one to two hours. Participants are qualified by specific segments such as customers vs. prospects, or drawn by random selection to match targeted demographics.  

 

With focus groups it is possible to ask "What if..." type questions. In the give and take of a lively discussion, people can raise questions that the researcher may not have thought of and might never have raised in the course of a few individual interviews. It's possible to use visual and/or audio props in a focus group study - participants in the focus group can actually be exposed to examples of advertising and give immediate reactions.  

 

The Marketing Workshop, Inc.’s In-House Capabilities 
  • 2 Full Service Focus Group Rooms
  • Full Service Test Kitchen
  • Full A/V Services for your Qualitative research, including Webcasting though ActiveGroup and Picture-in-Picture video display and recording
  • In House Recruiting Database
  • With our full-time moderators we annually conduct hundreds of focus groups and one-on-one interviews.
  • Our strong field department coordinates details with facilities and monitors recruiting worldwide.

 

For more information or a quote on our focus group services CLICK HERE