Lorri Sidoti - Senior Vice President

Lorri has 25 years of experience in the marketing research industry. She has worked on the supplier, client and agency sides of the business, bringing all three perspectives to her research and marketing approach. She has accumulated extensive experience in survey research at Avon Products, Inc., Dancer Fitzgerald Sample, and Lieberman Research in New York. After moving to Atlanta, Lorri worked at Athaide and Associates and subsequently at Elrick and Lavidge as a senior researcher and has been at MWI for twelve years.

Lorri has experience in both qualitative and quantitative research encompassing all aspects of product marketing from new product development to reformulation of products to existing products; awareness, usage and attitude tracking; customer satisfaction; direct to consumer advertising; direct mail penetration; image research; advertising testing; concept name and product testing. Lorri's experience extends to consumer, business to business, and includes research among traditionally different markets niches, such as physicians, CFO's, and other segments.

Lorri has experience across many industries including services, healthcare, utilities, pharmaceuticals, telecommunications, and package goods.

Education:
Bachelor of Arts, City College of New York
Graduated Magna Cum Laude
Continuing Education classes in marketing and statistics

Member:
American Marketing Association