James H. Nelems - President & CEO

B.S. and M.S.C. degree in Marketing
(minor: Marketing Research) from The University of Alabama, 1962/1963

Founder and President,
THE MARKETING WORKSHOP, INC., 1972 - present

Also owner and founder of subsidiary research firm,
Compass Marketing Research, 1980 - present

Director of Marketing Research,
Henderson Advertising Agency

Research Analyst,
The Pillsbury Company, Minneapolis

Former Assistant Professor of Marketing,
Furman University

Former Adjunct Professor of Marketing,
University of South Carolina

Jim has authored over two-dozen papers on marketing research and has spoken at numerous research conferences.

A CASRO member since 1979, he authored CASRO's Data Collection and Data Processing Guidelines.

Atlanta's Marketer of the Year 2002.

Jim's research specialties are consumer packaged goods, restaurants, food service and litigation on intellectual property issues.